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Research papers

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Aman Anand, Devika Johar
September 22, 2016
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Citation

Nayak, Chatterjee, Panchawati, Anand and Johar (2016a, September 22). The power of reflective content. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-power-of-reflective-content-8894


Videos

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati
June 15, 2016
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Citation

Anand, Johar, Nayak, Chatterjee and Panchawati (2016a, June 15). The power of reflective content. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-power-of-reflective-content


Research papers

Stockography breaking time

We used Stockography to study the changes in Indian weddings in the last two decades. We juxtaposed available stock of past and present weddings and identified the deltas. The data were collected through respondents, professional wedding...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
November 18, 2014
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Citation

Panchawati, Gupta and Sharma (2014a, November 18). Stockography breaking time. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/stockography-breaking-time-8369


Videos

Stockography breaking time

To study changes in Indian weddings over the decades, we created a methodology that was asynchronous with time: STOCKOGRAPHY - juxtaposing available stock of past and present weddings and identifying deltas. We collected data in the form of videos...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
June 15, 2014
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Citation

Panchawati, Gupta and Sharma (2014a, June 15). Stockography breaking time. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/stockography-breaking-time